Hadir El Akabawi

Communications & Development

Hadir is a communication specialist, with ten years of work experience in the marketing and advertising fields. Hadir’s professional journey started as a marketing intern in Amsterdam before moving to a Cairo-based newly-founded advertising agency as a client handler, strategist and new business specialist, ushering her first immersion in what it takes to be part of a start-up. From there, Hadir moved to a multinational advertising agency, BBDO, where she was heavily involved in building brand strategies, planning and leading the implementation of campaigns while working closely with clients on their business needs- culminating to some great wins and awards in effectiveness (EFFIES MENA, LYNX DUBAI).She soon began to be one of the main people in BBDO getting new business, and increasing the scope of current clients. Hadir holds a BA in Integrated Marketing Communications from AUC where she also completed a double minor in Art and Psychology.